INTRODUCING THE NEW 2019 PREMIUM COLLECTION

Australians harbor elevated expectations of their commercial interiors, making the 2019 launch of Gerflor Premium and Creation 55 Collections a pivotal event for design, construction and built environment professionals. The new flooring ranges reveal stunning on-trend finishes which deliver high performance, practicality, function and style but not as we know it. The new collection equips designers with the tools to create unique custom designed flooring solutions, bespoke to any project in the making.

Chris Low, Gerflor Australasia’s CEO applauds the new range, “Our 2019 Premium Collection of the latest designs and colours converts decades of innovation and research into high performance finishes in both Premium and Creation 55. The 2019 Premium Collection offers flooring with a design edge like no other. This is mainly a function of Gerflor’s global design centre in the south of France. For this reason we have engaged our Global Artistic Director Gino Venturelli to visit Australia for the 2019 Premium Collection launch. As part of his tour Gino will provide insight and inspiration to professionals and see first hand the powerful impact Gerflor products have had on Australian projects.”

Gino Venturelli, Gerflor’s Global Artistic Director, leads a dedicated team of creative Gerflor minds and travels the world in search of design inspiration. He knows the difference the Premium Collection can make to any project.

“We allow designers to transpose their creativity on to the coalface of punishing, demanding interiors with confidence. Our 2019 Premium Collection affords designers the luxury of commanding breathtaking beauty across floors and walls ‘knowing’ their flair will be backed by a long standing reliable international manufacturing expertise,” Gino said.

“Why?”, Gino suggests, “Simple. Our design studio is complimented by no less than 140 engineers who know our products intimately. My role as Artistic Director for Gerflor is perhaps one of the best design roles in global manufacturing. Our technical and creative teams are passionate in their pursuit of new resilient flooring solutions in ways which clear the path for design creativity.

Gerflor Australasia’s Product Manager, Jutta Fronert, explains what enables Gerflor to bring such sophisticated products to market,

’With more than 150 active references across the Premium product range Design professionals can deliver exclusivity and differentiation with our range. It is a given the underlying technical strengths also deliver sound environmental and performance pedigrees. Perfect for delivering flooring solutions built environment professionals can rely on’.

The Australasian Gerflor team presents the new 2019 Premium range to industry experts at two exclusive Australian events in October. Gino Venturelli will launch the new range offering insight on the design inspirations and strengths of both Premium Collection and Creation 55.