Neighborhood Pop-Up Strategy For Mobile Payment Service Provider

With Square Inc., we devised a neighborhood pop-up strategy to introduce their new tools tobusiness owners in the form of a retail pop-up and education workshops for their merchant customers. Square Pop-ups extended into series of interactive events in Chicago, Austin, and Los Angeles. Local merchants learn how Square’s tools can help start, run, and grow their businesses. You can register to attend a pop-up for workshops and networking with like-minded and entrepreneurial community members. As a bonus, attendees can schedule one-on-one sessions with a Square representative to address their specific questions. Attendees will also have the opportunity to check out local business' micro-shops at the event, and chat with other merchants that use Square. Our objectives include: reinforcing brand value, customer education, community engagement, and showcasing local merchants.