Cea Point Industrial Co. Ltd. Employs VIVOTEK IP Surveillance System to Enhance Efficiency of Retail Store Management

Founded in 1977, Cea Point Industrial Co. Ltd. initially specialized in the manufacture of men’s trousers, later shifting its focus to producing licensed products for various brands. Currently, Cea Point is Taiwan’s only licensed manufacturer for the Italian business casual brand PEBBLE’S, British golf apparel brand WHOLSEY, Japanese brand SIMPLE LIFE, and British swimwear brand ZOGGS, all of which are prominent brands in department stores and shopping centers across Taiwan. To accommodate the increasing number of retail outlets for these brands and the related demands on business management, Cea Point, after comprehensive research and assessment, employed an advanced IP surveillance system and secure network structure plan. Following the installation of this system, the flexible deployment of network cameras and convenient, real-time management were achieved - the sum result was substantially elevated management efficiency.

Founded in 1977, Cea Point Industrial Co. Ltd. initially specialized in the manufacture of men’s trousers, later shifting its focus to producing licensed products for various brands. Currently, Cea Point is Taiwan’s only licensed manufacturer for the Italian business casual brand PEBBLE’S, British golf apparel brand WHOLSEY, Japanese brand SIMPLE LIFE, and British swimwear brand ZOGGS, all of which are prominent brands in department stores and shopping centers across Taiwan. To accommodate the increasing number of retail outlets for these brands and the related demands on business management, Cea Point, after comprehensive research and assessment, employed an advanced IP surveillance system and secure network structure plan. Following the installation of this system, the flexible deployment of network cameras and convenient, real-time management were achieved - the sum result was substantially elevated management efficiency.

As SIMPLE LIFE stores are mainly located in shopping centers, stores are not subject to the same limits found at department store counters. For example, SIMPLE LIFE has stores in Mitsui Outlet Park, E-DA Outlet Mall, and Miramar Entertainment Park. The display areas of SIMPLE LIFE stores in these three locations are quite large and are primarily open plan. Thus, with the assistance of VIVOTEK’s distributor Zero One Tech, Cea Point employed the stylish VIVOTEK FE8180 fisheye network camera. This high performance but low profile camera has a diameter of only 90mm, but is able to offer 5-megapixel sensors and 180° panoramic and 360° surround views. The camera’s excellent resolution enables effective wide-range surveillance, offering a comprehensive view while decreasing the number of cameras needed and thus cutting procurement costs. The FE8180’s built-in WDR enhancement technology results in significant benefits for processing environments with complex light sources, thus eliminating interference caused by the many projection lights found in many retail stores. Further, the FE8180’s lightweight, miniature, and minimalistic design ensures simple installation and a seamless integration with the surrounding environment, meaning that the camera’s stand-out performance can blend-in to even the most fashion conscious retail environment.

Finally, Deputy Manager Li also stated that with the rapid advancement of technology, IP surveillance systems can now be integrated with smart devices. In the near future, smart analytic functions such as traffic statistics, hotspot analysis, and motion detection will be applied to combine management and business intelligence and to provide customers with a more comprehensive and real-time shopping experience while multiplying the benefits and opportunities for marketing.